NEO ALPHA · NARRATIVE IDENTITY DEVELOPMENT
For founders, leaders and makers
Two ways in
Two kinds of story work.
The same question underneath.
For you · Personal narrative work
When the story you live by no longer fits
For founders, leaders, professionals and makers between chapters. We find the story underneath your work, and turn it into a pitch, a bio and a direction you can stand behind.
For your brand · Brand narrative work
When the strategy holds, but the story underneath it doesn’t
For founders and marketing leads whose brand story no longer holds the company together. We find what’s true about you, and make it the one story your CEO, your team and your website can all tell.
Storytelling, narrative identity, brand strategy & growth
For founders, leaders, professionals and the brands they build.
StoryLab.ai
AI Content Marketing
Master of Growth
Growth Hacking Fundamentals
Weconomics
Conscious Innovation Partners
WHAT I DO
Storytelling that starts with who you are,
and grows from there
Most work in this field picks a side. Inner work: coaching, reflection, understanding your patterns. Or the message: positioning, a pitch, a better bio. Both are valuable, but they rarely meet.
I work on the bridge between them. First what you believe, then what you choose, then what you say. For people, and for the brands they build.
The problem
How far has your current story gotten you?
When every choice costs more than it should.
Your strategy holds up on paper. You’re good at what you do. Yet your pitch, your bio and your answer to “what do you do?” keep shifting.
In companies it looks like this: the CEO, the sales team and the website tell three different stories.
That’s rarely a communication problem. What you believe, what you choose and what you say no longer fit together. That’s coherence, and you can rebuild it.
We live by identity stories we did not write.
Masks, brackets, formats -
Handed down by family, culture;
Markets, ads; fads, leaders, teachers.
These stories we inherited...
They worked, once. They kept us safe; they kept us - fed.
They still - keep us.
But now they also keep us -
Circling, restless, swirling inside of our head.
Half-awake, half-asleep. Halfway living, halfway -
Strategy alone cannot shift this.
Coaching alone cannot make us change.
And unless the story of our identity shifts,
And unless we move with it -
Nothing ever truly will.
WORK WITH ME
For yourself, or for your brand
A group program, a focused intensive, or a guide alongside you over time. The same work, three ways in.
IDENTITY STORYTELLING PROGRAM · ENGLISH GROUP OPENING EARLY 2027
‘The Story Beneath Your Work’
An identity storytelling program in three workshops. For founders, professionals and employees who have mastered their craft, but notice that the story around it no longer fits.
- Online, in English, early 2027.
- The Dutch group, ‘Het verhaal onder je werk’, starts 15 November.
- You leave with your story in sixty seconds, a bio you actually use, and a direction for the coming year.
BRAND NARRATIVE WORK · FOR FOUNDERS AND THEIR BRAND
Narrative Identity Intensive
When the strategy holds, but the story underneath it doesn’t
For founders and marketing leads whose brand story no longer holds the company together. In two focused sessions we find the story underneath: who you are, what you believe, and why a client chooses you.
The result is one page your CEO, your sales team and your website can all tell. For moments when delay is costly.
ONGOING · WALKING TOGETHER
Coaching & Consultancy
For those who want a guide alongside them, over time.
- For individuals: 1:1 coaching (90-minute session €150; retainer €550/month, excl. VAT).
- For brands and teams: workshops (from €650) and full trajectories (€3k to €5k, excl. VAT).
Identity, story and strategy, worked on together. With AI tools where they help, and never in charge.
A new approach to identity & growth
Transformational Storytelling
Method · Transformational Storytelling
What if we changed the way we write and tell stories?
Three movements, in a cycle:
- Re-imagine: make the story you’re living visible, and rewrite what no longer serves you, your team, or your company.
- Re-embody: turn it into choices, habits and promises, so it shows in how you lead and work.
- Re-emerge: bring it outward, into your pitch, your brand, your content and your growth plan.
Then you go round again, sharper each time. It’s the method behind the workbook, the program and the brand work.
Transformation is not a one-time reinvention.
Neither is Storytelling. Or Identity.
Life. Growth. Love. Even Light.
There is a rhythm underlying all of them.
Working with Neo Alpha means working with that rhythm:
- Re-imagine — uncover and re-write the story you’ve been living.
- Re-embody — align body, habit, and tribe with the new narrative.
- Re-emerge — carry the New You into the world in work, art, and leadership.
We follow these steps in a circular rhythm. Much like a breath.
Where it ends, is where it begins again.
This is Transformational Storytelling.
It’s both mythic and practical. Soulful and strategic. It’s rhythmic.
It is how I work with people, art, and brands.
ABOUT ERWIN LIMA
Why trust this work
The seed, foundation, and proof of who I am and what I do
I am a seeker, a lover, a father; a thinker, empathetic mirror, and creator, first.
Further, for over a decade I have worked with founders, leaders; individuals and teams:
bridging brand strategy, storytelling, and the deep undercurrents of identity.
From Growth Storytelling at StoryLab.ai, workshops at Bammboo Growth Hacking,
To one-on-one coaching of neurodivergents, founders, and leaders in transition,
down to my years as a writer, artist, and strategist —
Through all-out ADHD-burnout and back — this practice has been tested in the fire.
Now, with Neo Alpha and Transformational Storytelling, I bring it all together.
CASES & CLIENTS
What clients have said
CASES
Social Innovation
Weconomics
Founder coaching
Peekabond
Brand Storytelling
Unlocqed
Neurodivergent coaching
1-on-1 guidance
Tech & Innovation thought leadership
Books & Insights
Welcome back to your story
Ready to begin again?
What changes when the story fits: choices cost less. Your pitch, your bio and your plan say the same thing. Your team tells one story, and your growth has a direction you can explain.
Start with a 30-minute call. We’ll look at where your story stopped fitting, and which way in makes sense.
Imagine leading and growing from the story that is unmistakably yours.
Your work feels like art.
Your art builds like strategy.
And your growth feels like rhythm. Because it is.
This is what I’m promising to help you achieve. Re-Imagine. Re-Embody. Re-Emerge.
